SmartData
Drone data visualisation and management platform
Role
Lead Designer (Freelance)
Industry
Drone Data Visualisation, Asset Management
Duration
3 months
Process
The project followed a lean and collaborative design approach, beginning with research and continuing through to implementation:
Discovery and research: I interviewed internal stakeholders (CEO, business analyst, salesperson) and two existing customers to understand business goals, user needs, and pain points across the current experience. This helped define clear opportunities for improvement and alignment with the company’s strategic vision.
UX audit and strategic recommendations: A comprehensive audit of the existing platform uncovered key usability issues, gaps in the information architecture, and inconsistencies in terminology and interface patterns. I presented these findings and a detailed recommendation report to the CEO and senior stakeholders.
Ideation and validation: I created low-fidelity wireframes and prototypes to explore potential solutions and gain early feedback from both stakeholders and customers. These sessions helped validate direction and build alignment before moving into high-fidelity design.
Design System: I developed multiple visual design concepts and created a new design system - defining foundational tokens, components, and reusable patterns to ensure scalability and consistency.
Key page redesigns: High-impact areas of the platform were redesigned, including:
Dashboard overview
Asset and dataset views
Dataset upload flow
Image viewer with annotation and reporting tools
I worked iteratively with the lead developer to ensure designs were practical and implementation-ready.
